Job Title: Social Media Director   

Employment Type: Full-Time, 40 hours/week 

Reports to: SVP of Brand Marketing 

FLSA Status: Exempt 

Position Type: In-Person 

Who We Are 

Life Surge is a leading company in the industry of faith-based live events and financial education programs. One of the fastest-growing organizations in the country, Life Surge exists to inspire, train, and equip people to build their personal impact in ways that glorify God. By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.   

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company! 

Opportunity 

As the Social Media Director, you will be responsible for leading the development, execution, and optimization of our organic social media presence. Your work will deepen engagement with our audience, cultivate community, and amplify our message through creative, mission-aligned content. 

You will oversee channel strategy, creative development, performance reporting, and community engagement—while managing a team of in-house and freelance contributors. The ideal candidate has a strong creative vision, data-driven instincts, and a deep understanding of how faith-forward storytelling connects on platforms like Instagram, YouTube, TikTok, Facebook, LinkedIn, X, and Threads. 

This is a unique opportunity to join a fast-growing startup on a mission to transform lives through faith-based financial and business education – while helping to shape the reputation of a future household name. 

Responsibilities:  

Strategy & Leadership 

• Define and lead the organic social media vision and roadmap across all platforms. 

• Develop platform-specific strategies that align with broader brand, content, and campaign goals. 

• Manage and mentor a small team of social media managers, content creators, and community coordinators. 

• Collaborate with Content, Brand, Events, Paid Media, and Product teams to integrate organic strategies into cross-channel initiatives. 

Content Development 

• Oversee the creation of original content including reels, stories, posts, carousels, live sessions, and behind-the-scenes media. 

• Ensure all content reflects the organization’s voice—faith-filled, educational, inspiring, and trustworthy. 

• Collaborate with design and video teams to ensure high creative standards and production quality. 

Community Engagement 

• Build authentic relationships with followers through thoughtful interaction, storytelling, and feedback loops. 

• Identify and develop relationships with faith-based influencers and brand advocates. 

• Oversee moderation, comment response, and social listening to maintain a healthy online community. 

Performance & Optimization 

• Set KPIs and track weekly/monthly performance metrics: reach, engagement, followers, saves, shares, and traffic. 

• Conduct regular platform audits, A/B testing, and trend analysis to optimize growth and engagement. 

• Stay up to date on platform changes, cultural trends, and algorithm shifts. 

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Digital Media or related field.  

• 8+ years of progressive experience in social media strategy, content or digital communications, with at least 2 years in a leadership role focused on social media.  

• Proven ability to grow and engage large social followings organically. 

• Deep understanding of platform best practices (Instagram, TikTok, YouTube, Facebook, Threads, LinkedIn). 

• Skilled in content planning, creative briefing, community management, and analytics. 

• Strong appreciation for and alignment with biblical values and a faith-centered mission. 

• Working knowledge of Canva, Sprout Social, or similar scheduling/reporting tools.  

• Familiarity with SEO, influencer partnerships, and light paid social integration.  

Job Benefits:  

• Health, Dental, Vision, Life, Holiday, and Paid Time Off.  

• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.  

• High-level performers, disciplined, and self-motivated people will do very well in this environment. 

Life Surge is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.