Job Title: Social Media & Online Reputation Director 

Employment Type: Full Time, 40 hours/week   

Reports to: VP of Brand Marketing  

FLSA Status: Exempt 

Position Type: In-Person 

Who We Are 

Life Surge is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, Life Surge exists to inspire, train and equip people to build their personal impact in ways that glorify God. By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.  

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company! 

Opportunity

We are seeking a dynamic, strategic and brand-savvy Social Media & Online Reputation Director to lead our digital voice and shape how audiences experience our brand online. As the guardian of our online presence, this leader will oversee compelling content creation, manage high-stakes public interactions, respond to consumer sentiment in real time, and drive strategies to elevate our digital reviews. This role is for someone who thrives at the intersection of content, culture, and consumer experience.  

This is a unique opportunity to join a fast-growing startup on a mission to transform lives through faith-based financial and business education – while helping to shape the reputation of a future household name. 

Responsibilities: 

• Social Strategy Development: Define and execute a comprehensive, data-driven social media strategy aligned with business goals, brand identity, and audience insights.  

• Platform Leadership: Oversee content, campaigns and growth strategies across all social platforms (e.g., Facebook, Instagram, TikTok, X/Twitter, LinkedIn, YouTube, Threads, Reddit).  

• Reputation Management: Monitor, assess and respond to online reviews, public feedback and conversations across review sites (Google, Trustpilot, etc.), social platforms and forums.  

• Crisis Response: Act as a key stakeholder in real-time crisis communication and brand reputation protection. Develop response protocols and messaging playbooks for high-risk scenarios.  

• Team Leadership: Lead and mentor a high-performing team while fostering a collaborative and creative environment.  

• Brand Voice & Consistency: Ensure consistent messaging and tone across all platforms, channels and consumer touchpoints while adapting voice appropriately per audience and channels. 

• Experience in creating faith-driven messaging that moves people to action is a plus. 

• Analytics & Reporting: Establish KPIs, analyze performance metrics and report on trends, engagement, sentiment and opportunities for optimization and innovation.  

• Cross-functional Collaboration: Partner closely with PR, Consumer Experience, Legal, Creative and Product teams to align messaging, launch strategies and public response efforts.  

• Trend & Culture Monitoring: Stay ahead of social trends, memes, viral moments, and cultural shifts to keep the brand relevant and responsive. 

Qualifications: 

• Bachelor's degree in marketing, Communications, Journalism or related field.  

• 8-12+ years of progressive experience in social media strategy, content or digital communications, with at least 4 years in a leadership role focused on social media and reputation management.  

• Proven experience managing brand reputation through large-scale social campaigns and navigating public-facing response communications in a fast-moving, high-exposure environment. 

• Deep knowledge of all major social media platforms, management tools (e.g., Sprout, Sprinklr, Hootsuite, etc.) and social listening platforms (e.g., Brandwatch, NetBase, Meltwater).  

• Experience with SEO, crisis communications and ORM platforms.  

• Strong understanding of brand storytelling, community engagement, and content trends.  

• Exceptional written and verbal communication skills.  

• Experience collaborating with Legal and PR teams during sensitive or high-visibility incidents.  

• Ability to work under pressure, manage multiple priorities and lead during high-stakes situations.  

• Experience working in fast-paced, entrepreneurial environments preferred.  

• Background of working in ticketed live events and/or regulated industries (financial education) is a plus. 

Job Benefits:  

• Health, Dental, Vision, Life, Holiday, and Paid Time Off.  

• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.  

• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment. 

Life Surge is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.